Your freelance portfolio is a powerful tool to showcase your skills and attract potential clients. Here’s what you should include:

1. **High-Quality Samples of Your Work:** Include your best work to demonstrate your expertise. Use images, videos, or links to live projects to give clients a visual representation of your abilities.

2. **Project Descriptions:** Provide context for each portfolio item. Explain the project’s goals, your role, challenges you overcame, and the results achieved.

3. **Client Testimonials:** If you have satisfied clients, ask them for testimonials or reviews. These can build trust and credibility.

4. **Case Studies:** Create in-depth case studies for a few projects. Explain your process, the problems you solved, and the impact on the client’s business.

5. **Skills and Services:** List the specific skills you offer and the services you provide. This makes it clear what clients can hire you for.

6. **About Me Section:** Write a brief bio introducing yourself. Include your background, experience, and what sets you apart from other freelancers.

7. **Contact Information:** Make it easy for potential clients to get in touch. Include an email address or a contact form.

8. **Client Logos:** If you’ve worked with well-known brands or reputable clients, display their logos to boost your credibility.

9. **Work Process:** Explain your approach to projects. Clients like to know what to expect when working with you.

10. **Blog or Articles:** If you write articles or blog posts related to your field, include links to these. It can showcase your knowledge and writing skills.

11. **Personal Projects:** If you’ve worked on personal projects or passion projects that demonstrate your skills, consider including them.

12. **Responsive Design:** Ensure your portfolio is mobile-friendly and looks good on all devices. First impressions matter.

13. **SEO Optimization:** Optimize your portfolio for search engines so potential clients can find you online.

14. **Regular Updates:** Keep your portfolio up-to-date with your latest work and accomplishments.

Remember, the key is to present your best work in a visually appealing and well-organized manner. Your portfolio should reflect your brand and the type of clients you want to attract.