Understanding a client’s brand and vision is essential for a successful logo design. I begin by conducting a thorough client interview or questionnaire to gather information about their business, values, target audience, and competition. Research into the industry and competitors helps me identify trends and unique selling points. I also review any existing branding materials and guidelines. Regular communication with the client ensures a clear understanding of their preferences and expectations. This comprehensive understanding forms the foundation for creating a logo that aligns with the client’s brand identity and goals.