The Most Common Logo Colors

Let’s have a look at the choice in colors by the world’s biggest brands:

• Blue: 33%
• Red 29%
• Black, Grey, Silver: 28%
• Yellow, Gold: 13%

While blue is the most common logo color, that doesn’t necessarily mean it’s the best. It’s a start though. You can take this information and ask yourself: What does the color blue make people feel? Why do brands tend to try to evoke that in their logo? Why might someone want to use red instead? What does the color red indicate?

If you read that thinking, “But I have no idea what the color blue means,” no sweat. We’re going to cover that below. Right now, you’re getting a lay of the land, an important step in your journey to becoming a logo color expert.

How Most Brands Use Color in Their Logos

Most logos are 2 colors. In fact, around 95% of brands only use 2 colors in their logo, and only 5% use three or more.

Examples of Famous Brand Color Combinations:

• Facebook: blue and white
• Ikea: blue and yellow
• Colgate: red and white
• FedEx: purple and orange
• Starbucks: green and white
• McDonald’s: yellow and red
• Coca-Cola: red and white
• Foundr: black, red, and white