A backlink in SEO, also known as an inbound link or incoming link, is a link from one website to another. Backlinks are important for SEO because they are seen as votes of confidence from one website to another. The more high-quality backlinks a website has, the more authoritative and trustworthy it is seen as by search engines.

Search engines like Google use backlinks as one of the many ranking factors when determining how to rank websites in search results. In general, websites with more high-quality backlinks tend to rank higher in search results.

Backlinks can be generated in a number of ways, including:

• Creating high-quality content that other websites want to link to
• Guest blogging on other websites
• Submitting your website to relevant directories
• Promoting your website on social media
• Networking with other website owners