It all depends. What are your goals, budget & timeline?

SEO Pros & Cons:

• SEO often cost less then PPC (if you are using an agency) as there is no ad spend
• SEO is a long term strategy, don’t expect rapid gains
• SEO can be less volatile then PPC
• SEO can provide more long term value

PPC Pros & Cons:

• PPC can provide rapid short term gains
• PPC is often much more expensive due to CPC costs
• CPC costs continue to increase as more advertisers become involved
• PPC can provide much more focused and targeted results