Typography plays a crucial role in creating a visually appealing website or graphic design as it directly influences how information is communicated and perceived. The right choice of fonts, styles, and layouts can enhance readability, convey the brand’s personality, and establish a visual hierarchy. Consistent and well-balanced typography contributes to a cohesive design, making it easier for users to navigate and understand the content. On the other hand, poor typography choices can lead to visual clutter, decreased readability, and a negative impact on user experience. In summary, thoughtful and strategic use of typography is essential for creating a visually pleasing and effective design.